This helps to formulate hypotheses and framework for further investigation. Pdf on apr 1, 20, john jere and others published the role of marketing strategies in the performance of telecommunication companies. From a societal point of view, marketing is the link between a societys material requirements and its economic patterns of response. Marketing strategies of airtel authorstream presentation. There is very tough competition between various companies. What is reliance jios marketing strategy how will it be. Reliance jio infocomm limited entered the sector last year and its not just winning. Marketing strategy therefore, is a longterm response to the changing environment and involves fundamental decisions about how to match resources to that changing environment. After china india is the second largest market for mobile service providers. Summer training report on x201cstudy of sales promotion activities and consumer age on network at bharti. Marketing strategic marketing created 4 years ago updated 4 years ago by jasmine pvk 0 comments, 1120 views this study aims to find out if there is an effect of banking automation on the size of disguised.
Introduction the telecom industry in india has witnessed unprecedented growth since 1991. Marketing mix of airtel analyses the brandcompany which covers 4ps product, price, place, promotion and explains the airtel marketing strategy. This project fulfils the requirement of the curriculum prescribed by this. Recently, ril adds rs 17,000 cr to investor wealth as ambani launches jiophone airtel, idea, rcom fall as ril unveils jiophone at. Apr, 2011 a project report on comparative analysis of marketing strategies of vodafone and airtel 1. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. Below is the pricing strategy in reliance jio marketing strategy. The key to a sustainable strategy and positioning is an.
The new telecom policy came into effect, replacing licence fees with a revenuesharing scheme and extending the licence period from 10 to 20 years. Although, bharti airtel is one of the largest companies in the telecom sector in india and has a big impact on the telecommunication sector, but ril doubles shareholders money every 2. India is one of the biggest mobile markets in the world. An analysis of marketing strategies of an integrated. But,it is clearly said that when you compare yourself you get to know about yourself. Summer internship report on marketing strategies of airtel. Marketing strategy of airtel by sanjay gupta issuu. Pricing strategies and customer retention title of thesis 2. Pdf on apr 1, 20, john jere and others published the role of marketing strategies in the. Competitive analysis in the marketing strategy of airtel. Projects strategy discussion forum see the project pages for an archive and details of how to participate. The study found that the company has engaged in both pull and push strategy as a form of promotional strategy.
The telecom sector in india is hyper competitive, with multiple groups trying to capture the market. Research project report on marketing strategies of airtel 3 g gsm. The marketing strategy of airtel shows how it is the worlds 3rd largest mobile telecommunication indian mnc operating in 20 countries across. Marketing strategy is a broad plan for achieving marketing objectives. Reliances move disrupted the competition in the indian telecom sector and major competitors like airtel, idea, and vodafone were facing huge losses and framing defense strategies to sustain their market share. Project report comparative analysis between the marketing strategies of airtel and idea. Sep 25, 2018 hi bba students, i am sharing an amazing pdf containing marketing research on csat at airtel bba marketing summer training project report. This file for the marketing research on csat at airtel bba marketing summer training project report can be used while you prepare your own bba summer training project report as part of your course. Bharti airtel vodafone idea reliance reliance jio tata aircel bsnl telewings.
A project report on comparative analysis of marketing strategies of vodafone and airtel. At the outset, in an attempt to promote internet usage within the country and to make the availability of internet to people from all walks of life, reliance jio undertook the initiative of providing sims free of cost to any individual against their aadhar number and unique mobile number. Introduction marketing marketing is the process of communicating the value of a product or service to customers. The message strategy and the creative execution of the message strategy of the company has to be analysed over the time. Marketing strategy of airtel and idea cellular, telecom industry. Market penetration strategies used by essar telecom kenya yu. This report on bharti airtel is done to findout certain objective regarding the strategic approach adopted by airtel to stand strongly in the competitive telecom market. After liberalization and modernization of indian economy, the telecom sector has witnessed dramatic changes not only with an. A comparative study of tnm and airtel in malawi find. Combination of td and fd 4g technologies to deliver a superior mobile broadband experience to customers. Airtel marketing mix 4ps airtel marketing strategy mba.
Pdf marketing research on csat at airtel bba marketing. Marketing strategies of airtel and idea mba project report telecom industry, idea and airtel. India has close to billion mobile subscriber due to which indian mobile industry is one of the fastest growing industry in the world. Discuss marketing strategy of bharti airtel within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. Marketing strategy of airtel and idea cellular, telecom. About bharti airtel strategy, financial snapshot, structure. Pdf the disruptive trend discussed in the current scenario of the telecommunication. This study sought to establish the strategies adopted by airtel africa in enhancing its performance, as well as to determine the relationship between the strategies employed by airtel africa and its performance. The mobile subscriber base crossed 65 million in september 2005, an over30 per cent increase over the previous year. Aug 23, 2017 the telecom sector in india is hyper competitive, with multiple groups trying to capture the market. Jio money, jio play and jio join app are among the.
It outsources all its functions except marketing, sales and finance. Pdf the role of marketing strategies in the performance. Marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of marketoriented strategies and therefore contribute to the goals of the company and its marketing objectives. Pdf the role of marketing strategies in the performance of. And there is no better way to retain a customer than to exceed his expectations. Pricing strategies and customer retention the case. Strategic marketing created 4 years ago updated 4 years ago by jasmine pvk 0 comments, 1120 views this study aims to find out if there is an effect of banking automation on the size of disguised. Doc comparative analysis of marketing strategies of. This project is done for the partial fulfillment of my curriculum of full time pgdm program 20082010. Marketing strategy needs to take a long term view, and tools such as customer lifetime value models can be very powerful in helping to simulate the effects of strategy on acquisition, revenue per customer and churn rate.
The project is an extensive report on how the airtel company markets its. Reliance jios marketing strategy and case study jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Being the torchbearer of the telecom industry in india it has reshaped the telecom industry over the years. Bharti airtel limited is a leading telecom company with operations in 20 countries across asia and africa. Research project report on marketing strategies of airtel. Bharti airtel marketing strategy is analysed using various models like swot analysis, bcg matrix, ansoffs matrix, porters five forces etc. Bharti airtel limited case study total assignment help. Marketing strategy involves careful scanning of the internal and external environments. Airtel already offers 4g in the city using td lte in the 2300 mhz band. Airtel marketing strategy contd in 1999, the rules of the game changed.
Strategic approach airtel airtel marketing strategy. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. This proposal prepared by total assignment help analyzes the bharti airtel limited case study and identifies important points the business has adopted to enhance its business strategy. Mbabba final marketing project report on airtel, idea cellular, marketing strategy of airtel and idea cellular, marketing strategies of airtel and. A strategy is always to secure organizational effectiveness. The training was conducted in bharti airtel limited siwan, bihar. Hi bba students, i am sharing an amazing pdf containing marketing research on csat at airtel bba marketing summer training project report. A project report on comparative analysis of marketing strategies of vodafone and airtel 1. The message strategy and the creative execution of the message strategy of the company has to be analysed over. A marketing strategy that is well articulated will enable one to focus on marketing activities to achieve the organisational goal. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one.
Airtel marketing mix 4ps airtel marketing strategy mba skool. Mar 08, 2019 the marketing mix of airtel discusses the 4ps of airtel which is amongst the top telecom companies in india and is known to have a strong marketing mix. Internship report on marketing strategies of airtel with data analysis of 2014 and all the. Marketing strategy of airtel free download as powerpoint presentation. Know more about our fact sheet, strategy, financial snapshot. With the acquisition of zain and other players, airtel has used this strategy effectively to become a global player. He underwent his mba marketing summer internship training at vodafone and topic of his project was vodafones segmentation, targeting, positioning and marketing strategy. The project aims at understanding the marketing strategies at airtel and its impact on the perception of airtel cellular services. Under this project, airtel will spend 60 thousand crores over a period of next. All my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. Marketing strategy of airtel airtel marketing strategy. Airtel realized that the existing strong bsnl telephony network, covering around 93 % of the urban fixed population, in 2000, was a major hindrance in its own growth, within one month of launch of its services, and tried to shift its marketing strategy accordingly, something which has been covered in detail in our analysis of airtel marketing. Later, the offer was extended up to march 31, 2017, as the happy new year offer. Case study reliance jio marketing strategy, products.
This is increasingly relevant to telecommunication industry, which. The mobile services comprise of fixed wireless services and mobile services which use gsm network technology across major telecommunication circles in the country. Doc marketing strategy of airtel nitin singh academia. Marketing strategy projects projects on marketing strategies. Today the tele communication sector is very important in india. This study sought to establish the strategies adopted by airtel africa in enhancing its performance, as well as to determine the relationship between the strategies employed by.
In this research, the survey of literature has been classified into two parts studies related to telecom sector and studies related to marketing strategies. The integrated facility services company is a company that provides more than one service to its customers. Project report on customer retention strategy at airtel. This is to certify that the project titled the role of marketing strategies in.
The case of airtel t ltd bachelors thesis, pages 55 may 2015 this bachelors thesis was done under the consent of airtel t ltd with a major purpose of finding the correlation between pricing strategies and customer retention. Being a case study, conceptual content analysis was the most useful method of analyzing the data. The project is an extensive report on how the airtel company markets its strategies and how the company has been able in tackling the present. Research project report on marketing strategies of airtel free download as word doc. Apr 19, 2020 marketing mix of airtel analyses the brandcompany which covers 4ps product, price, place, promotion and explains the airtel marketing strategy. Reliance jio marketing mix 4ps strategy mba skoolstudy. Airtel marketing mix 4ps airtel marketing strategy. In order to expand your knowledge and understanding, it is imperative to refer to case studies. A marketing strategy is an integrated set of choices about how we will create and capture value, over long periods of time. It is a critical business function for attracting customers. Pricing strategies and customer retention the case of airtel. Marketing strategy of bharti airtel management paradise.
A project report on comparative analysis of marketing. The communication campaign marketing management group project 3 trimester 1 7 the message strategy of airtel. Developing marketing strategy based on telecom sector in india. Mobile commerce has been a big success story in africa. Essentially, marketing strategy is a plan that allows a business owner to direct activities that are consistent with the goals of the business owner and organization and spend money wisely in order to create the greatest amount of return on investment.